STRATEGY: As an executive leader, a Content Marketing Plan will help you provide a strategy for your management team and marketing groups. You’ll love the chapter “How to Create Your Content Marketing Goals and Objectives” for developing ROI tracking metrics for your team!
TOOLS: In your management role, you need tools that provide direction to your front-line content team members! This course helps you create over 15 deliverables as guidance and reference tools, such as Personas (Avatars), Journey Maps, Strategies & Tactics, a Content Publishing Plan, a Content Schedule, and much more!
TIME: You never have enough of it with your limited resources. You need a proven system to help you quickly create a plan of action for your small team to follow. This course is your dream come true for creating actionable steps to follow for content marketing success with your social networks, website, blog, email and other digital marketing channels.
CONTENT: With your responsibility to create content for your social networks, you’ll love the chapters on Content Creation Workflow and Content Publishing to help you with new processes and tools for providing highly-engaging content to your audiences.