How to Make an Infographic

How to Plan, Make and Promote an Infographic

Content marketing is an investment strategy where you want to generate more future revenue than the cost to create the content. One of the best long-term investments is an infographic—information graphic that presents complex data in an easy-to-understand format using images and charts with minimal text. Since it can become a viral sensation for years, …

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How to Create a Buyer Persona

How to Create a Buyer Persona to Improve Your Content Marketing

Pinpoint accuracy gets results… whether it’s during a game of darts, a water balloon fight, pitching on a baseball team, or leading your content marketing team. To excel with your accuracy (also known as targeting), you must invest some time in planning, practicing and making improvements. With regards to content marketing, one of the best …

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