A critical factor in your success or failure as a marketer depends on your ability to consistently generate new leads to fill your sales funnel. One of the most effective methods of lead generation is collecting email addresses by asking a user to opt-in to your email list in exchange for a gift which is …
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Content Marketing is a field that is dynamic and challenging… the rules and algorithms are always changing, technology is rapidly advancing, plus the needs of your prospects and customers are regularly fluctuating. These shifting factors mean that you’re probably struggling in at least one of the following Content Marketing areas: Attracting website or social media …
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Impress your boss and advance in your business career by learning this concept, “Content creation and promotion is an investment strategy for your organization to generate more leads and sales!” If you believe in this concept or want to learn more about it, you’ll love this guide that was developed as a valuable Content Repurposing …
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Imagine if the most beautiful painting ever created to inspire others was hanging in an art gallery with no roads leading to the location, no doors for visitors to enter and no lights to see the masterpiece… just a dark, desolate gallery. When you create a blog post without a promotion strategy, you’re denying access …
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Imagine if our world was filled with pushy salespeople telling you about their products—located in every store, digitally popping up on websites and in apps, and even knocking on your front door. That negative impression in your head is the opposite of what you want to achieve with Content Marketing. Welcome to a Beginner’s Guide …
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Content marketing is an investment strategy where you want to generate more future revenue than the cost to create the content. One of the best long-term investments is an infographic—information graphic that presents complex data in an easy-to-understand format using images and charts with minimal text. Since it can become a viral sensation for years, …
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Pinpoint accuracy gets results… whether it’s during a game of darts, a water balloon fight, pitching on a baseball team, or leading your content marketing team. To excel with your accuracy (also known as targeting), you must invest some time in planning, practicing and making improvements. With regards to content marketing, one of the best …
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Just imagine what your world would be like without tools. What if your favorite time-saving tool in the kitchen was never invented? How much time would you lose each day if your favorite smartphone apps were never created and you were forced to use old-school methods to do your tasks. Now, as a planner of …
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Which would you prefer if you were on a cruise ship — (1) a captain with a well-defined plan for your itinerary of exciting destinations or (2) a captain who hasn’t designed a plan, doesn’t have a good sense of direction, and can’t provide you with estimates for where you’re going and when you’ll arrive …
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If you dream of building a better strategic plan for your organization’s content marketing efforts, you’re just 12 days away from upgrading your plan… or building your first Content Marketing Plan! This 12-day challenge was created to help marketing professionals who have one of these challenges that I’ve commonly seen from my digital marketing clients: …
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