buyer persona Archives - Digital Marketing University

How to Create a Buyer Persona to Improve Your Content Marketing

Author: Randy W. Everett

Pinpoint accuracy gets results… whether it’s during a game of darts, a water balloon fight, pitching on a baseball team, or leading your content marketing team. To excel with your accuracy (also known as targeting), you must invest some time in planning, practicing and making improvements. With regards to content marketing, one of the best …

12 Days to Build a Better Content Marketing Plan: Part One of Three

Author: Randy W. Everett

If you dream of building a better strategic plan for your organization’s content marketing efforts, you’re just 12 days away from upgrading your plan… or building your first Content Marketing Plan! This 12-day challenge was created to help marketing professionals who have one of these challenges that I’ve commonly seen from my digital marketing clients: …