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Build a Better Content Marketing Plan

12 Days to Build a Better Content Marketing Plan: Part Two of Three

  • Randy W. Everett

Which would you prefer if you were on a cruise ship — (1) a captain with a well-defined plan for your itinerary of exciting destinations or (2) a captain who hasn’t designed a plan, doesn’t have a good sense of direction, and can’t provide you with estimates for where you’re going and when you’ll arrive …

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